CLIENT
Flora Super Markets
LOCATION
Mykonos, Greece
SERVICES
Rebranding, logo design, packaging, environmental design, website, digital marketing
YEAR
2011–present
The Story
Flora Super Markets have been serving Mykonos since their early days, offering everything from daily essentials to premium delicatessen, rare wines and champagnes. With three stores across the island, Flora has become more than a supermarket—it’s a destination for locals and visitors alike.
Our mission was not just to rebrand Flora, but to elevate its identity while preserving its traditional philosophy and decades‑long bond with the local community. The result was a brand that bridges heritage with modernity, transforming Flora into a retail experience recognized worldwide.
The Challenge
Flora needed a refreshed identity that communicated its unique offerings in the digital era, while staying true to its roots. Our scope of work included:
- Logos: Main logo for Flora Super Markets and luxury sub‑brand “84600 Mykonos”
- Environmental design: Large‑format graphics inspired by Mykonos, plus photo‑friendly murals at the Airport and Ano Mera stores
- Packaging: Premium “84600 Mykonos” packaging with vibrant illustrations and the island’s postal code, designed to turn purchases into memorable gifts
- Website: A visually appealing, easy‑to‑navigate site showcasing Flora’s range and in‑store atmosphere
- Digital marketing: Social media management, Google Ads, email campaigns, SMS campaigns—all aligned to build awareness locally and globally
Strategy & Insight
Our approach was to blend tradition with innovation. By anchoring the brand in Mykonos’ cultural identity—stone‑paved alleys, iconic landmarks, and the island’s postal code—we created a design language that was both authentic and aspirational. Every touchpoint, from packaging to digital campaigns, reinforced Flora’s positioning as a supermarket unlike any other.
Logos
- Flora Super Markets: refreshed for clarity and recognition
- 84600 Mykonos: luxury packaging brand aligned with premium liquor and delicatessen offerings
Environmental Design
- In‑store graphics inspired by Mykonian lifestyle
- Store murals: “I was in Mykonos, too!” — designed as shareable photo spots
Packaging
- Elegant “84600 Mykonos” packaging with vibrant illustrations and premium finishes
- Elevated customer experience by transforming everyday purchases into luxury gifts
Digital Marketing
- Long‑term social media management with curated content
- Targeted Google Ads, email, and SMS campaigns
- Positioned Flora as a must‑visit destination for travelers
Website
- Responsive, visually rich, and easy to navigate
- Showcasing Flora’s product range and unique in‑store atmosphere
736,026
Instagram accounts reached in 2024
4,834,336
social media ad impressions in 2024
225,477
Google Maps views in 2024, with 25,221 directions requests
Luxury packaging
(“84600 Mykonos”)
added value to premium purchases
In‑store graphics
became photo‑worthy attractions
Within a few years, Flora evolved from a local supermarket into a globally recognized retail experience. Our branding and marketing efforts proved the right way forward, transforming awareness and positioning Flora as one of the most unique supermarket chains in Greece—and beyond.
Reflections
Supporting Flora from its humble beginnings to its current global recognition has been a journey of shared vision and effort. What started as a local supermarket is now celebrated as one of the most unique retail chains in Greece—and increasingly, worldwide. This case study is a testament to the power of consistent branding, cultural authenticity, and long‑term collaboration.
Let’s Elevate Your Brand
Inspired by Flora’s transformation? Let’s craft a brand
that grows from local roots to global recognition.
Contact us or explore more of our case studies.